Keeping up with Google is a full-time job, so it’s no wonder you go from feeling great to wondering what happened. You’re not alone.
AdWords can be a great source of new leads for small businesses, but it can also be a very complicated system that takes a great deal of effort to build success with.
5 Tips to improve your Google Adwords Campaigns
There are many tools available for Keyword research. The AdWords Keyword Planner is free and easy to use Tool. Start by making your own list of keywords you think are related to your industry. Ensure you select generic keywords like Digital Marketing and keywords specific to the services you offer like AdWords campaign.Collate your list into the Keyword Planner and you’ll get expanded list of keywords along with monthly search data i.e how often people search for them and how competitive they are. Carefully review the list and remove any keywords that aren’t relevant to your business.
2. Utilize labels-EVERYWHERE
Within AdWords, create Labels to categorize your campaigns, keywords, and ads. Then, use the Segment tab to filter by label.
This saves your time. For example, if you create a “launch date” label when you launch new ads you will have the launch dates right in front of you when you review the ads which make it super easy to input the correct time frame you want to analyze.
3. Narrow your geographic targeting
You only want to target the people who might actually buy your products.This may sound really simple but Google makes you work a bit. If you don’t do this, you will end up wasting dollars on people who wouldn’t buy your products. If you are a small local business, geographic targeting is relatively easy. You can simply type in your city name and a number of different options will come up (In settings tab).
Also, you can change the settings and narrow down your targeting. Focus on the regions which give you the best return for your paid search traffic.
4. Set realistic CTR goals
CTR is a simple mathematical expression of how many clicks your ad received, versus how many people saw your ad. This metric is important for you because it is one of the factors that makes up your quality score. Low CTR indicates your ad is being shown to people who are not interested in your ad.
Some ways to improve your CTR
1. Reduce the number of keywords
2. Pause poor performers
3.Modify match types (Broad match, modifies match, phrase and exact)
5.Optimize your campaign after launch
Few tips for optimizing your campaigns after launch
1. Track everything
2. Pause underperforming keywords
3.Adjust bids for optimal ad positioning
4.Ad variation testing
5.Expand your keyword List
Do check our blog on how to write an Email marketing like a boss.
AdWords is a very complicated platform, but following a good process for building and managing your campaigns can make it much easier to build success. As always, if you have any questions about how to get started with AdWords, don’t hesitate to ask us.
If you want to get started with AdWords or are struggling with an existing campaign. We can help! Drop us an Email on email@example.com