It’s 2017, and email inbox spaces are more competitive than ever. Thanks to this, marketers are compelled to stand out by creating use of personalization and by crafting beautifully designed email campaigns.
But there’s a lot to know when it comes to being a successful email marketer. That’s why we’ve pulled along a number of the foremost powerful email selling tips for you in one place.These email marketing best practices can help give your email marketing some serious game.
The top 8 Email Marketing Tips:
1.Make Sure Your Email Has Obvious Links
The purpose of your email is to drive traffic to your landing page, product page or website. It’s really that simple to define the main purpose of an email. Without driving clicks to your page or website, users can’t convert to sign-ups or customers. The key to accomplishing this can be, quite straightforward, maximize each moment wherever a user could feel compelled to click. embrace ample links (at least one per paragraph of text) and confirm that your links seem like links. Using strong calls to action and even authoritative “click here” messaging will also help you.
2. Minimal Use of Images
Always keep in mind that an email is not a print mail piece. Many (if not most) of your recipients won’t see the images enclosed in your email, which means that every image you include can be wasted space. Use well-coded HTML rather than an image of the heavy design. Never send an email that is simply one big image and don’t put any messaging in an image that a user must see to complete the action you want from an email (i.e. “click here” or “order now” messages).
3. Follow Spam Tips EVERY Time You Send an Email!
Avoid getting flagged as spam and removed from your users’ inboxes. Follow spam tips each and every time you send an Email. Most importantly follow them from the beginning of your email marketing effort and to follow them every time you send. We know that it’s tempting to send a harder sales email that trends against some of our advice for staying out of the spam folder, but it only takes one email that looks like its high spam to keep you out of the inbox for weeks, months or years.
4.Maximize Your Email Template Dimensions
You don’t have a lot of space in a person’s inbox to convey a message, and most of your users will be viewing your email in a preview pane with the images turned off. Ensure that your HTML email template isn’t more than 600 pixels wide and that you clearly get your value proposition and at least one link into the first 100 pixels of height. Also, consider a secondary column on the right or left-hand side in order to get more information above the fold of an email preview pane!
5.Keep Your Text Short and Easy to Scan
Maximum users aren’t going to read the full text of your email. They’re going to scan it for key points that they may be interested in. Keep your text short (very small paragraphs or bullets) and use font bolding and additional colors to highlight words or phrases that you know will be important to your users and clients. Too much text will get your email deleted.
Remember, Less is more! Write concisely, user trigger and keywords and make sure that your most important messages are highlighted or bolded.
6.Keep Your Email List Clean
There’s no value to not taking the time and making the effort to make sure that you’re removing bad email addresses from your house list. Making sure that incorrectly formatted email addresses are caught when somebody signs up and then “pruning” addresses that are returned as undeliverable, non-existent or with full inboxes from your email list before the next send isn’t optional if you want to have a successful email marketing program. If your list starts to show a higher percentage of undeliverable email addresses, email providers will flag you as spam.
Even if it creates more work for you, make sure that you’re pruning your list and removing bad emails from it. The result if you don’t will put you in the spam folder!
7.Properly Use Alt Text, Title and Linking with Images
Using images in email can create dead space, maximizing the code behind those images is critical. Ensure that ALL of your images have both alt text and title text as different browsers will read those two types of text differently. Also, make sure that all of your images are actually links to your landing page or website. This way, at a minimum, your potential image dead space can still drive traffic to your destination.
8.Send Test Emails BEFORE Sending to Main List
There’s nothing worse than sending an email and then finding out that it went right to the spam folder or that something in your email layout broke in Hotmail’s email viewer or Outlook’s preview pane. Before you send an email to your entire list, send a test version to a test account using each of the big email providers (Gmail, Yahoo, Hotmail/Live/MSN and any account using an Outlook client). If there are any significant segments of your list using another email provider, you’ll want to include that in your test as well. If you catch any errors, there’s still time to start disassembling your email and fixing them or remove a problematic segment of your email list.
These Email marketing tips won’t make you a perfect email marketer, but they will certainly make you better than most!
With these tips in mind, you can create an email marketing strategy that not only delights subscribers with relevant, engaging content, but that also boosts ROI for your organization.
The next time you put together an email campaign, think about how you can weave in these best practices to build an open-worthy, conversion-driving message that drives impressive results.
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